A blast (to drive) from the past
The Suzuki Jimny XL Heritage is a special edition with styling from the past. So, that’s exactly where we looked for this social campaign.
Recruiting influencers, we had them post that they’d “found” a Jimny in old family photos…before revealing the Heritage had returned to present day and was on sale.
What started as a quick social brief turned out so effective it was extended into OOH.
I worked as the Creative & Art Director across the campaign, with CCO Matt Lawson. Deloitte Digital, Melbourne.