A blast (to drive) from the past

The Suzuki Jimny XL Heritage is a special edition with styling from the past. So, that’s exactly where we looked for this social campaign. 

Recruiting influencers, we had them post that they’d “found” a Jimny in old family photos…before revealing the Heritage had returned to present day and was on sale.

What started as a quick social brief turned out so effective it was extended into OOH.

I worked as the Creative & Art Director across the campaign, with CCO Matt Lawson. Deloitte Digital, Melbourne.

Social

OOH

Digi Banner

Point of Sale

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